The Client

Sound Division has just installed a portable DJ system in the latest two Armani Exchange UK branches, Guildford and Sheffield.

The in-store DJ experience is an integral part of the Armani Exchange brand concept, particularly at busy weekend times, with top flight DJs enhancing the customer shopping atmosphere.

System Solution

The system comprises two Pioneer CDJ-900 CD players and a Pioneer DJM-700 mixer, all housed in a slick and eye-catching DJ booth – custom built from an aluminium frame, with frosted Perspex panel finishes.

The DJ system plugs into the in-house music system so that the DJ can be heard throughout the store. A Mackie powered SRM350 speaker has also been provided as a DJ monitor.

The Result

Armani Exchange plan to roll out a similar DJ set up in other stores, with Cardiff being next in line to benefit from the Sound Division treatment in January 2013.