The Event

Aldo is a Canadian brand specialising in accessibly-priced, fashion footwear for the style-conscious consumer. Celebrity fans include US fashion model Bella Hadid and actress, singer Mandy Moore.

Celebrating the launch of their flagship Oxford Circus branch, Aldo planned a beach-themed party complete with DJs, models, free slushies and snacks.

Subtly blended speakers

Sound Division were asked to provide a sound system to subtly blend in with the pristine white interior.

To fulfil the brief, Sound Division mounted multiple white EV SX300 speakers on customised white floor stands.

For maximum visual impact the music system was set up at the front of the store, and neatly enclosed in a brilliant white DJ booth.

Pioneer DJ System

For spinning the tunes throughout the event, guest DJ, ‘Sunday Girl’ aka singer, songwriter Whinnie Williams, was supplied with an industry-standard Pioneer CDJ2000 & DJM900 Nexus System.

The Result

“Great shopping experience” created, says Aldo

Aldo UK was extremely pleased with the overall look and sound quality of the DJ system — saying it “blended in so perfectly well with the overall look of the new store” — and created a great shopping experience for their customers on the day.