‘Life’s a Beach’ launch at Aldo, Oxford Circus
On Saturday 13th July 2011 Aldo celebrated the launch of their new flagship Oxford Circus branch with beach themed party complete with DJs, models, free slushies and snacks.
Sound Division were called upon to set up a temporary sound system to complement the slick white interior which was achieved by using multiple white EV SX300 speakers on custom sprayed white stands and a brilliant white DJ booth fitted with two Pioneer CDJ1000Mk3 and an Allen and Heath Xone 92 mixer. This was set up at the front of the store for visual impact.
Popstrel Sunday Girl, who worked with Diplo, spun the tunes throughout the day to entertain the visiting shoppers.
Wesley Barrett, regional manager for Aldo UK, was extremely pleased with the overall look and sound quality of the DJ system as it blended in so perfectly well with the overall look of the new store, and worked well in helping to create a nice atmospheric shopping experience for their customers.
July 2011